I don't know about you, but when a company or organization tries to get me to take action by appealing to my guilt, I am immediately turned off. Take, for instance, this letter I received in the mail from SOS Children's Villages, asking me- no, scratch that- shaming me into donating.
Or at least attempting to, that is. I'm sorry to say this because after conducting further research into the non-profit, I found that SOS Children's Villages really does look like a legitimate and worthy place to support. But as soon as I saw the pitiful slogan, which was also printed outside of the envelope, the genuine emotion and compassion that I really do feel toward impoverished children became instantly overshadowed by the sense of amusement.
Thanks Gunter for standing up to these pathological guilt-trippers! I'm with you 100%
ReplyDeleteGreat ad.
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