What's Wrong With This Promotion?

Does anything about this announcement for Harpoon Fest 2011 seem a little off to you? I'll give you a second to peruse the information, as it was published on the Harpoon Brewery website.

HarpoonFest 2011: Save the Date! Join us on May 20th and 21st as we kick off the summer here at the brewery at HarpoonFest. Celebrate 25 years of Harpoon with good friends and great beer!

What is HarpoonFest?

*A celebration of the best of Summer – Fresh beer and live music
*Boston’s Harpoon Brewery offers the ideal outdoor venue for celebrating summer
*A wide selection of different styles of fresh beer from Harpoon and UFO
*Delicious food sold by a variety of vendors
*Come sit back, relax and enjoy the summer with friends at the Harpoon Brewery
*Featuring popular Boston bands and DJs (check out the band schedule here)
*Come run in the Harpoon 5-Miler on Sunday morning, May 22

When is HarpoonFest?

(Rain or Shine)



PLEASE NOTE: NEW WEEKEND IN 2011
2011 DATES HOURS DOORS CLOSE
Friday, 5/20 5:30 - 11:00 pm at 9:30 pm
Saturday, 5/21 2:00 - 9:00 pm at 7:30 pm
all times are subject to change

More Details:

*Cover charge $20.00 and includes a souvenir Pint Cup and one (1) drink ticket (does not include food or additional beers
*Must be 21 or older and have proper I.D.
*Cash bars offer a selection of fresh Harpoon & UFO beers for $5.00 a pint
*Plenty capacity, come anytime!
*For more info, call 888-HAR-POON ext 3

Give Up?

This is a festival where there is little or nothing else to do but drink beer. For 7 hours straight. And anyone who tries to argue that people do not stay for the entire affair, I will point out that the festival costs $20 just to get in the door. It is highly likely that anyone walking through that entrance will want to just 'have a couple', nor are they going to sip their drink slowly. No way, this festival and others like it are for only the most committed beer guzzlers. Harpoon Fest: "Drink Beer, Get Wasted" should be it's slogan.

So all of this being said, does it not seem strange that listed in Harpoon Brewery's HarpoonFest 2011 summary, the final bullet point reads "Come run in the Harpoon 5-miler on Sunday morning" ?

What?! Are they crazy? Run a race after a night of serious drinking?

I think I'll probably pass on that one, but thanks anyway guys!